It is not a stretch for most of us to remember trends in advertising and in particular fashion advertising over the last couple of decades and more. If we were to look far back into say, the 1960’s and 1970’s we can thank persons like Andy Warhol, Editors of Sports Illustrated and Vogue Magazines, Hugh Hefner, and a cascade of iconic faces that have graced art and pages with new trends in style and beauty. Taking those considerations to the here and now the real truth is that advertising is all about spurring the market that exists and building one where there once was none. For most campaigns, the job is to create the photograph for print or the image for repetition (streaming media) that captures the essence of the product and frames it in the context of NEED.
Professional female runway models have changed in shape but are relatively similar in general stature. 5’ 9” or taller, weight unimportant as long as the required standards of fashion house design remain the same – size 4. This allows the designers to create their base designs around a single introduction shape and adapt it later to ready-to-wear and more common markets. The problem has always been that women who are 5’ 9” or taller don’t wear shoes that are sampled in the small sizes (usually 6 to 7) and those petite and sculpted feet are part of the photo-shopped miracle of modern technology that creates the printed ad and many of the focused televised ads.
To solve the problem of this advertising dilemma, the Parts Model role was established. If the focus is on the shoes and the Super-Model-of-the-Era (runway or advertising) is the subject, and her footwear is the product being highlighted, you can almost bet that those feet you see are not hers. They belong to others--the highly trained and equally professional parts models who cultivate incredible grooming and appearance standards around the parts for which they are most likely casted. Foot and leg models may not appear noticeably in print, but their sculpted and perfectly pedicured feet are matched in identical poses and photographed in separate sessions to blend into high-budget productions. The same process applies to hands, if they are the focus of the product being promoted. The advertisement you see is a conglomerate of perfectly matched parts to make the perfect image a reality.
Dr. Kleis, DPM has worked with laser technology for the last ten years and has enthusiastically embraced the potential of lasers for non-invasive healing. For nail fungus treatment he utilizes two types of lasers: Cutera GenesisPlus™, and the Lunula Laser™. This is the only office in Orange County, California that offers a pairing these unique treatment options for targeting the source problem of toenail fungus as well as other yeast and bacteria infections of the feet. Make your feet more beautiful, and in your own sculpting, perhaps emerge with a lucrative career opportunity. Call (714) 760-4944 or (866) 333-8710 to set up an appointment in the Costa Mesa office.
In 2008, parts model Nina Taylor was revealed as the leg and foot double for Kate Moss who came into the high fashion world as “the waif” for Calvin Klein or later the “heroin chic” thin image for the world to absorb. In a UK Mirror article, Nina recommended a strict grooming and maintenance ritual to keep her body double parts in perfect order for work, posing in the exact garments in the exact space with the only difference being absence of her torso and face in the campaign.
Most of the “Supermodels” who became celebrities since the 1980’s have had parts doubles different advertisement campaigns. Parts models typically make $250 per day for their work and in contrast Linda Evangelista coined famously the phrase “we [supermodels] don’t wake up for less than $10,000 per day.”
The average woman may not qualify for the supermodel status for magazine covers or possess the dimensions in demand for runway modeling, but if she capitalizes on her assets such as beautiful feet and hands she might be able to consider parts modeling. Variables for the runways and modeling business are increasing and thereby creating niches for different body types, so any woman or man has the potential to spark their way into a modeling gig. Keeping a routine of care for all body parts is essential to making complete confidence and beauty and you might just open a new door with your feet.
Dr. Kleis’ experience with laser technology has honed his skill in utilizing these technology tools for non-invasive healing and maintaining beautiful feet from heel to toe. This is the only office in Orange County, California that offers a pairing these unique laser treatment options for targeting the source problem of toenail fungus as well as other yeast and bacteria infections of the feet. Call (714) 760-4944 or (866) 333-8710 to set up an appointment in the Costa Mesa office.